1. Keep it simple
One of the top rules you should keep at the top of the priority list during the eCommerce design process is “KISS”— keep it simple, senseless!
When it comes to designing an eCommerce website, simple is, in every case, better. The more elements you have on the page (Colors! Banner Ads! ALL THE POP-UPS!), the more it takes from the entire purpose of the website—bringing a deal to a close.
You needn’t bother with a huge number of bells and whistles on your eCommerce website—everything they do is go about as interruption. Keep your design clear, clean, and simple—and keep the emphasis on the sale.
2. Make marking a need
When it comes to shopping online, people need to purchase from established brands—not faceless eCommerce sites that resemble a front for attempting to steal your credit card data.
In the event that you need to fabricate the trust you need to drive serious sales with your eCommerce online business, you need to place some serious ideas into your marking. Your marking is like the DNA of your eCommerce business; it’s who you are as an organization, what you’re about, and how you’re different from your competitors—and it has a huge influence on building a connection with your audience and driving sales.
In the event that you need to get the most from your eCommerce design, take the time to define your image—and afterward infuse that marking into your design. In case you’re not sure who you are as a brand, that is alright!
You’re simply going to need to do a little business soul-searching before you get designing. Ask yourself inquiries like:
- If my image was a person, who might it be?
- If I needed to describe my image in three words, what might they be?
- What makes my image different from other eCommerce shops out there?
- What shows improvement over anyone else on the market?
Once you know what your identity is, you can work it into the marking of your eCommerce site. Furthermore, that marking? It’ll help construct trust with your audience—and drive serious sales in the process.
3. Have a similar outlook as a website guest
On the off chance that you need your eCommerce website design to connect with your audience, you need to think like your audience. Ultimately, there are only a few things your potential customers need in an eCommerce experience—a site that is easy to navigate, well- designed and makes the process of shopping easy, direct, and hassle-free.
Furthermore, on the off chance that you need your eCommerce shop to succeed, you’d better give them those things.
During the design process, put yourself in your guest’s shoes. What sort of design will be easiest for them to navigate? How might you organize your items such that make sense for the end- user? How might you streamline the checkout process?
When you think like your customer, you can anticipate what they need from your eCommerce store—and afterward, design your site so as to meet those needs.
4. Use shading to your advantage
Picking the hues for your eCommerce site is about more than trying to say, “Well, red is my favorite shading, so… let’s make every one of the things red!” Color is an extremely powerful device—and in the event that you understand the brain research behind shading, you can use it to your advantage (and drive some serious sales in the process).
Different hues can inspire different feelings, emotions, and activities from people—along these lines, in the event that you need your eCommerce site to convert, you need to use those shading motivations to your advantage.
In this way, for example, on the off chance that you need people to make a purchase, make the purchase button stand apart with a splendid shading like red. As indicated by shading brain science, red inspires feelings of excitement and energy, which are driving elements behind spending—and studies show that creation a caught red can increase conversions by an incredible 34%.
Or on the other hand, on the off chance that you need to up your credibility, incorporate blue into your web design. Blue isn’t just a universally loved shading, but on the other hand, it’s been appeared to increase feelings of trust, making it a go-to in the business world (there’s a reason the shading blue appears in more than half everything being equal).
The fact of the matter is, shading is one of the most powerful instruments in your design tool stash—and on the off chance that you realize how to use it, it can have a huge effect on your eCommerce design.
5. Use excellent images
In the realm of web design, it’s regular knowledge that images increase conversions (for example, one recent case study showed that joining more relevant images into a website design increased conversion by over 40%). What’s more, that is even truer when it comes to eCommerce.
Nobody is going to purchase an item without any inspection. In the event that you need people to purchase your items, you need to give them what they’re purchasing through excellent item images.
Getting professional images of every one of your items (and having images of your item from multiple different angles) goes far in building confidence and trust in your customers. In the event that they feel confident that they comprehend what they’re purchasing, they’re more likely to make a purchase.
Yet, on the off chance that there are no images of the item they need to purchase (or only a single, low-quality image), they’re going to feel more hesitant to make the purchase—and your conversions are going to tank as a result.
Help yourself out and have plenty of top-notch images of whatever you’re selling on your eCommerce site. Your conversions will much oblige.